For more than 30 years our company has served as the industry's market intelligence specialist, helping clients to understand the dynamics and nuances of the exciting travel and hospitality business.

Our Products & Services
Our consultative approach to research ensures that your company's information needs are met in the most effective way possible.

Custom Research
NTM Research will design and execute quantitative or qualitative research specifically for your company. Examples of custom research projects include Traveler Profile Studies; Advertising Effectiveness Studies; Brand Equity Studies; and Ad Concept Testing Studies.

Syndicated Research:
These multisponsored studies are designed for companies that would like to benchmark themselves against their competitors. Studies are conducted utilizing one or more of NTM's proprietary databases. We offer more than 16 syndicated studies including Destination Awareness & Preference Studies; Consumer Traveler Studies; and Hotel Brand Awareness Studies.

Benchmark Reports & White Papers:
NTM Research offers frequent market tracking reports and annual benchmark studies including:
• Travel Weekly's U.S. Travel Industry Study
• M&C's Meetings Market Report
• T&E's Meeting Attendee Survey


How NTM Research Can Work For You:

Q. How do I know my marketing message is getting through?
A. NTM Research can ensure your messaging is on target. We'll design a study to test your ad, brochure or other marketing efforts. Our methodology guarantees the right audience will be researched using the right line of questioning. Does your target audience understand the message you are conveying? Is the message strong enough to spark an interest to take action? Is there anything confusing about your positioning? What would make it clearer? We'll tell you.

Q. We're contemplating the launch of a new product/service. Is there an interest among our
target audience?
A. NTM Research will test the concept with your target audience to reveal the viability of your new product or service. If appropriate, a price elasticity module can be included to indicate optimum pricing and potential market share.

Q. Are my customers satisfied with my products or services?
A. Our Customer Satisfaction Study will track the performance of your product or service over time and measure customer satisfaction. The results will guide you in improving overall customer satisfaction and retention.

Q. How does my brand stack up against the competition?
A. Our Competitive Benchmark survey will take a close look at the critical attributes important to your customer. Each competitor is ranked and compared attribute by attribute. The results are compiled in an easy-to-read format that allows for an actionable review of how you stack up against the competition. This study is the best way to “Benchmark” your product.

To learn more about NTM Research, contact your sales representative or one of our research analysts:

Felisha Davis
Market Research Analyst
Phone: 336-714-3158
e-mail